Our Story
At Flaum’s, we don’t just make food; we craft experiences steeped in tradition, love, and an unwavering commitment to quality. What started as a small family endeavor has blossomed into a beloved brand, cherished by tens of thousands who trust us to bring a taste of heritage to their tables every week.
From the humble beginnings of our first pickles and dips, we’ve stayed true to our roots, continuously drawing inspiration from our original recipes. Each new product we introduce carries the essence of those early days—flavorful, comforting, and undeniably familia
Mission and Values
Flaum’s is now proudly run by a fifth-generation family member, a testament to our enduring legacy and commitment to quality. We believe in nurturing the bonds of family and community through food that feels like it was made in your own kitchen—warm, homemade, and deeply satisfying.
At Flaum’s, our mission is to bring the warmth and comfort of a homemade feel to your table, every day. We believe in staying true to our roots, embracing the traditions that have nourished families for generations.
Our core values reflect
our commitment to
Heritage
Preserving the rich culinary traditions of our Jewish heritage.
Quality
Using only the finest ingredients to craft our products.
Family
Treating our customers like family and ensuring every bite feels like home.
Innovation
While staying true to our roots, we continue to innovate and expand our product line, always inspired by our original recipes.
Welcome to the realm of heritage foods
that we’ve made into an art.
Our lineup promises appetizers with freshness, flair, creaminess, and a dash of culinary alchemy
With a minimalist approach and a burst of freshness, we’re the quintessence of timeless Jewish cuisine. From our appetizing spreads to our tantalizing herring, each bite is a tribute to our five-generation legacy of flavor mastery
Since 1918, Sonny and Joe’s pioneered the art of hummus, embodying a timeless blend of homestyle charisma and culinary finesse. From humble beginnings as a modest pushcart, we’ve blossomed into a beloved national treasure. Step into the world of hummus euphoria and vibrant salads, where every mouthful is brimming with distinctive
Join Our Family
Whether it’s a weekday dinner or a Shabbos meal, tens of thousands of people choose Flaum’s Appetizing for their spreads, dips, herring, and
other delicious Jewish heritage foods. Our products are crafted with care, making you feel like they could have been made in your own kitchen.
We are proud to stand strong, and we hope to continue delivering the same high-quality food you’ve come to expect from Flaum’s for many
years to come. From our family to yours, we invite you to taste the tradition and feel the warmth in every bite.
Behind the Scenes
